About

Built in Singapore for the groups in between.

Big chains have analysts. Single outlets have the owner on the floor. Groups with two to ten outlets have neither: too many moving parts to keep in your head, and not enough headcount to hire someone to do it. That's who Backline is for.

Backline is built by EsseDigital, a Singapore company.

What we believe

Busy isn’t the same as profitable.

A full dining room can hide a loss. The numbers that show it are already in your systems, just in five different places.

Software should do the legwork, and people should make the call.

Backline monitors, investigates and drafts. You approve. That’s not a limitation we’re working around. It’s the design.

Show the working.

Every recommendation explains itself. If Backline can’t show why, it shouldn’t be telling you what to do.

Don’t oversell.

We’d rather tell you what Backline doesn’t do than have you find out later.

Talk to us

Email [email protected], or book a demo.

See every outlet on one screen.

Book a demo and we'll walk you through Backline and how it would connect to the POS you already run.

Book a demo

Pricing depends on your number of outlets and setup. Book a demo for a quote.